Corporate sponsorship: theory and reality - Fuji, Xerox and the Sydney 2000 Olympic games.
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Corporate sponsorship: theory and reality - Fuji, Xerox and the Sydney 2000 Olympic games.

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Published by Oxford Brookes University in Oxford .
Written in English


Book details:

Edition Notes

ContributionsBibbings, L., Oxford Brookes University. Business School.
ID Numbers
Open LibraryOL18900406M

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Olympics from corporate sponsors and corporate brands such as Coca-Cola. Games in Atlanta, , Sydney , Olympic Games and the theory of spectacle in modern societies. National Identity and Global Sports Events looks at the significance of international sporting events and why they generate enormous audiences worldwide. Focusing on the Olympic Games and the men’s football (soccer) World Cup, the contributors examine the political, cultural, economic, and ideological influences that frame these events. the Sydney Olympics where she led TOP Olympic Partner Samsung’s PR efforts, that took them from zero to the no 4 mobile phone provider in the world at the time. Anne-Maree hosted Australia’s Inaugural Corporate Responsibility Summit. Doing less bad is not good. Introduction and welcome. Principals of The Blue Economy. How zero waste can be achieved. The importance of thinking in Systems and working in clusters. Why The Blue Economy and how does it differ from the green.

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